Thanks (not for the first time!) to that iconoclastic Spiked! site, run by idiosyncratic sometime marxists,who, unlike run-of-the-mill pinkos, have a sense of humour.
The article I found this week http://www.spiked-online.com/newsite/article/craft-beer-is-sexist-get-me-a-drink/ is by a guy named Guy, but not the Guy in our post yesterday.
Verhofstadt the Belgian Left-Lib is one self-righteous money-bags, but this Spiked! chap is surnamed Birchall, and he does a great job of winding up the pompous twit in another periodical who’s got into a feminist tizzy over beer.
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- Craft beer, to be precise, which, we’re warned, is indulging in ‘sexist’ marketing.
- Oh dear.
- Utilising sex for marketing purposes?
- How utterly unusual.
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It seems the brand names in our headline are not atypical of the craft beer industry’s creative and amusing nomenclature. The twit whom Brirchall is writing about regards these entertaining (and, as he notes, memorable, titles – which is what marketing is all about, surely) as ‘gross.’
oooooooooooooooooooooooooooooooooooo
- A couple of gratuitous illustrations, to make sure you grasp what thongs are! There are men’s thongs too, but you won’t be getting pictures of those on this blog!
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Apparently a chain store called Victoria’s Secret is the place to find the most interesting varieties.
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- Grossly indicative of smart sales promotion skills, perhaps!
- But what’s wrong with ‘Thong Remover?’
BTW, my curiosity piqued, I went in Google Search of the afore-mentioned brand and discovered it’s dubbed ‘Belgian-style’ but brewed in New Jersey!
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- Its full name is Village Idiot Thong Remover, which I suppose will have another pack of shrills, from the ‘learning difficulties’ lobby, up in arms along with the uptight prig targetted in Spiked!
Thongs are an everyday item of clothing (though not for me, I must admit!) and removing them is no more gross than removing one’s socks etc. before going to bed at night.
But I guess it’s the evocation of preparation for bed, therefore sex, therefore sexism, that has got the nutter going, and a pat on the back for Birchall for having a go at the nutter, who is also fretting about this equally intriguing beer.
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Looks fairly non-sexist to me, the female doing the slapping!
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But while Spiked! is to be commended for spiking the balloon who got upset about thongs, and ‘bitch slaps,’ this begs the key question.
What sort of magazine employs somebody so devoid of interesting ideas about the myriad real issues in this world of hours that he is reduced to whining drivel about ‘sexism?’
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